Ejido Verde is one of the most amazing social enterprises I’ve interviewed in recent years, in Morelia, Mexico, now run by Shaun Paul, CEO. By replanting pine trees where they were once evergreen, Ejido Verde will grow the pine resin supply with the potential to employ thousands, elevating them into the middle class.
Ejido Verde is supporting Indigenous people to grow trees for 10 years before they produce resin. Once they begin, Ejido Verde will take repayment from raw resin–just 10% of production.
Read the full story at Your Mark On the World and tune into the podcast.
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The presentation of the book “10 Sustainable Entrepreneurs” by Editorial LID, ITESM and Disruptivo TV took place. Ejido Verde, as a sustainable business model, was part of the review of this book. Sponsored by Tetra-pak, this book brings together the 10 most important sustainable companies in Mexico, including Ejido Verde.